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The Ultimate Guide To Finding The Best Soft Coolers

Planning a day out at the beach, a camping trip, or just an afternoon picnic can be exciting, but there's one hiccup that often frustrates many of us: keeping our food and drinks cold.

Lugging around a big hard cooler is not always practical. It's heavy and takes up too much space. This is where soft coolers come in handy! They're lightweight, easy to carry, and perfect for those short getaways.

Did you know? The best soft cooler on the market can keep your ice solid and your snacks chilled for over 24 hours – even in the hot sun! In this guide, we'll reveal everything you need to find the perfect soft cooler for any occasion.

We've got tips on sizes, durability, cooling capabilities, budget-friendly options and more. Plus, we've handpicked some top picks to save you time on research. Ready to chill out with ease? Keep reading for cold facts that heat up your knowledge!

Key Takeaways

  • Soft coolers are a flexible and lightweight alternative to hard-sided coolers, perfect for day trips or short outdoor activities. They provide the convenience of easy transport due to their collapsible nature and often come at a more affordable price.
  • When selecting the best soft cooler, factors such as capacity matching usage priorities, superior temperature retention needs, portability with respect to weight and carrying features, durability considerations like material quality and construction, as well as overall value for money should be taken into account.
  • The cooling capabilities of soft coolers vary widely; some models can retain ice up to 70 hours. Look for coolers with features that match your specific requirements like multiple pockets for storage, attachment points for additional gear, and enhanced insulation materials.
  • Price ranges of soft coolers span from under $30 to over $250 with varying features; budget-friendly options offer basic functionality while premium models include top-notch insulation and durability for those requiring long-term use in demanding conditions.
  • Additional practical features on some soft coolers include built-in bottle openers, reflective logos for increased visibility at night, daisy chains and webbing straps for attaching extra equipment, magnetic closures for secure yet easy access to contents. 

Why Choose a Soft Cooler

Soft coolers offer more flexibility and portability compared to hard-sided coolers, making them ideal for day trips and outdoor activities. Understanding the benefits of soft coolers will help you make an informed decision when choosing the best one for your needs.

Comparison: Soft-Sided vs. Hard-Sided Coolers

When it comes to keeping your food and drinks chilled, choosing the right cooler is essential. Below is a table comparing the characteristics of soft-sided coolers to hard-sided coolers.


Feature Soft-Sided Coolers Hard-Sided Coolers
Portability Lightweight and easy to carry Heavier and bulkier
Flexibility Can collapse for storage Rigid and takes up more space
Capacity Varying sizes, typically smaller than hard-sided Larger capacities available
Durability Generally less durable but improving More durable with hard exterior
Ice Retention Good insulation, but less than hard-sided Excellent insulation, longer ice retention
Cost Often more affordable Can be more expensive
Usage Ideal for day trips, picnics, and personal use Best for longer trips, large gatherings, and fishing


As we explore the various options available, it's clear that soft-sided coolers like the YETI Hopper Flip 12 offer outstanding performance while ensuring easy transport. Moving forward, let's delve into the comprehensive guide to choosing the best soft cooler for your needs.

Guide to Choosing the Best Soft Cooler

Consider your usage priorities, temperature retention needs, portability, durability factors, and value for money when choosing the best soft cooler. Read on to find out more about how to select the perfect soft cooler for your needs.

Matching capacity to your usage priorities

Selecting the right soft cooler means considering how much space you'll need for your items. If you're planning a day trip, opt for a smaller size that's easy to carry and fits just enough food and drinks.

Those who often embark on longer adventures might require a larger cooler to store several meals and beverages. Keep in mind that every extra pound counts when hauling gear to your destination, so the balance between capacity and convenience is crucial.

Assess the nature of your activities before choosing a soft cooler's size; solo hikers may only need room for personal snacks, while group outings will benefit from more spacious options.

Don't overestimate what you'll pack — an overstuffed cooler becomes cumbersome. Think practically about your typical loadout to ensure you select a model with adequate space without unnecessary bulk or weight.

Understanding your temperature-retention needs

Knowing how long your soft cooler needs to keep items cold is crucial for picking the right one. If you plan on extended trips or will be in hot environments, look for coolers with superior insulation like closed-cell foam that can maintain a chilly interior longer.

Consider what you'll typically store inside; perishable foods require consistent low temperatures, whereas beverages might not need as much ice retention.

Choose a cooler based on its actual performance rather than the manufacturer's ice-retention claims alone. Check out detailed reviews and product ratings focusing on insulation effectiveness.

Coolers like the Pelican Dayventure Sling Soft Cooler are designed with specific materials and features to enhance their temperature retention capabilities, making them ideal for those who prioritize keeping contents cold for longer periods.

Importance of Portability

Soft coolers are designed for easy transport and convenience, making portability a crucial factor to consider. The collapsible design, lightweight materials, and comfortable carrying options of soft coolers make them ideal for outdoor adventures such as picnics, camping trips, or beach outings.

Their compact size also allows for ease of use in smaller spaces like kayaks or canoes.

Considering the relationship between weight and portability is essential when choosing a soft cooler; lighter options are easier to carry during treks or backpacking trips. Additionally, factors such as webbing, buckles, and backpack-style straps contribute to the overall ease of transportation for these innovative cooling solutions.

Value for Money

When considering the value for money, it's essential to weigh the features and durability of a soft cooler against its price. Comparing prices from different retailers can help consumers find cost-effective options without compromising on quality or functionality.

By evaluating the overall value, consumers can make informed decisions based on their budget and long-term usage priorities.

Moving forward to "Durability Factors", let’s delve into what makes a soft cooler resilient and long-lasting.

Durability Factors

Soft cooler durability is essential for long-lasting use, especially during outdoor activities. Factors influencing the durability of soft coolers include the quality of materials used in construction, reinforced stitching and seams, and resistance to tears and punctures when faced with rugged terrain or sharp objects.

Additionally, waterproof exteriors contribute to longevity by preventing mold and mildew growth while protecting contents from water exposure.

The YETI Hopper Flip 12 Soft Cooler stands out for its lightweight, durable, and waterproof features. The testing of soft coolers in various outdoor conditions has been instrumental in assessing their durability.

Overview of Soft Cooler Sizes and Capacities

Soft cooler capacities are often listed in liters or cans. Different sizes and shapes of soft coolers offer various advantages and disadvantages, so it is essential to consider your specific needs before choosing one.

The base of a soft cooler plays a crucial role in maintaining its integrity and insulation, so look for a strong, insulated base to keep your contents cooler for longer. Prices of soft coolers can range from $30 to $250, depending on factors like size, durability, materials used, design features, and ice retention capabilities.

Ice retention times for various soft coolers have been tested with results ranging from 21 hours to 72 hours based on the brand and model. Quality options with spacious capacity can typically be found around the $100 price range.

With these key points in mind when considering the best soft cooler for you: Matching capacity according to usage priorities will help ensure you have enough space without lugging around more than necessary; understanding temperature-retention needs will help maintain food/beverages at an appropriate level; portability is crucial if you plan on carrying it long distances or over rough terrain; durability factors are important as they impact how well the cooler holds up over time; value for money should also be taken into account considering all other aspects such as size/capacity; finally opening styles/closure systems may differ between models which could impact ease of access or potential leaks during transport.

Ice Retention and Cooling Capabilities of Soft Coolers

Soft coolers are designed to retain ice and keep items cold for extended periods. The Arctic Zone Titan Bucket Tote is a standout performer, capable of retaining ice for up to 70 hours.

Additionally, the YETI Hopper Flip 12 Soft Cooler is renowned for its exceptional ice retention capabilities, making it an ideal choice for those who prioritize keeping their contents cold for longer durations.

The blog outlines feature ice retention test results for recommended soft coolers, providing readers with valuable insights into the cooling capabilities of these products.

Weight and Portability Factors of Soft Coolers

When considering the weight and portability of soft coolers, it's important to note that these factors directly impact the convenience and ease of use for consumers. Soft coolers with lightweight designs are preferred for outdoor activities such as camping, hiking, or picnics as they are easier to carry over long distances.

Additionally, portability features like padded shoulder straps, grab handles, and additional pockets enhance the overall user experience by providing multiple options for transporting the cooler.

Prices of soft coolers can often correlate with their weight and portability. Lighter models that offer enhanced mobility tend to be priced higher due to the added convenience they provide.

This increased cost is justified by the advanced engineering that ensures durability while reducing bulkiness. The correlation between weight, portability, and price makes it essential for consumers to carefully consider their specific needs before making a purchase decision.

Matching the capacity of a soft cooler with individual usage priorities is crucial in ensuring practicality while on-the-go. Whether tailgating at sports events or enjoying a day at the beach, evaluating not only storage space but also transportation ease facilitates an informed buying decision.

Insight into Construction and Durability of Soft Coolers

When considering the construction and durability of soft coolers, it's essential to focus on materials and design. Many high-quality soft coolers use robust, puncture-resistant fabrics such as vinyl or thick nylon, ensuring longevity and resistance to wear and tear.

Additionally, welded seams enhance strength and prevent leakage, while reinforced stitching contributes to overall durability. Some models feature sturdy zippers with waterproof or leak-proof technology for added protection against moisture intrusion.

Furthermore, attention should be given to the insulation layer - often comprising dense foam or advanced thermal materials - which plays a crucial role in maintaining internal temperatures.

The thickness of this insulating layer directly influences ice retention capabilities. It's vital that consumers assess these construction elements when seeking a durable soft cooler that can withstand outdoor adventures while keeping contents cold for extended periods.

Price Considerations: Budget vs. Premium Soft Coolers

As we delve into the construction and durability aspects, it's equally vital to address the price considerations when choosing between budget and premium soft coolers.  

Price Range Features Examples
Under $100 (Budget) Basic insulation, limited durability, fewer extra features

Arctic Zone Titan Deep Freeze Cooler

$100 - $150 (Mid-Range) Better insulation, improved construction, some added features RTIC Insulated Soft Cooler Bag
$150 and above (Premium) Top-notch insulation, high durability, advanced features YETI Hopper Flip 12 Soft Cooler


Soft coolers come in varied price points. Customers can find options that align with both their budget and outdoor needs. Mid-range coolers often strike a balance between affordability and functionality, while premium models cater to those seeking the best in cooling technology. It's important to weigh both the initial investment and the long-term benefits when making a selection. Keep in mind, prices and availability may vary across retailers.

Understanding Opening Styles and Closure Systems

Understanding the different opening styles and closure systems of soft coolers is essential in choosing the right one for your needs. Some soft coolers come with waterproof and leakproof zippers, while others have non-waterproof ones.

Additionally, the quality of materials used in soft coolers can influence waterproofness, durability, insulation value, and overall cost. It's also important to consider additional features such as hard clip points, daisy chains, webbing straps, and bungee cords for carrying extra gear.

By paying attention to these details, you can find a soft cooler that suits your specific requirements and preferences.

Additional Features of Soft Coolers

After understanding the opening styles and closure systems of soft coolers, it's important to explore the additional features that make them versatile for various outdoor activities and adventures. Here are some common additional features found in soft coolers: 

  1. Multiple Pockets: Soft coolers often come equipped with multiple pockets, offering ample storage space for small essentials such as utensils, napkins, keys, wallets, and other personal items.
  2. Hitchpoint Grids and Attachment Points: Many soft cooler models feature hitchpoint grids or attachment points that allow users to secure external gear or accessories using carabiners or straps, enabling hands-free carrying convenience.
  3. Mesh Liners: Some soft coolers are designed with interior mesh liners that not only provide organization for contents but also facilitate airflow to maintain freshness.
  4. Bottle Openers: Certain soft cooler designs incorporate built-in bottle openers for added convenience during outdoor gatherings and outings.
  5. Daisy Chains and Webbing Straps: These versatile features enable users to attach external gear or equipment easily while on the go, enhancing the overall functionality of the cooler.
  6. Reflective Logos: Soft coolers with reflective logos offer increased visibility in low-light conditions, adding a safety element for nighttime use or outdoor activities in dimly lit settings.
  7. Bungee Cords: Some models include bungee cords that can be used to secure lightweight items externally, providing quick access without compromising internal storage space.
  8. Hard Clip Points: These durable clip points serve multiple purposes, allowing users to attach accessories like water bottles, speaker systems, or compact umbrellas to their soft coolers.
  9. Magnetic Closures: Certain premium soft cooler options feature innovative magnetic closures that provide a secure seal while ensuring effortless access to contents inside the cooler.
  10. Compression Straps: Designed for enhanced portability and stability, compression straps help minimize bulk when the cooler is not fully packed while also keeping its contents secure during transport. 

Best Overall Soft Cooler: RTIC Insulated Soft Cooler Bag

The RTIC Insulated Soft Cooler Bag is a top pick for its impressive insulation and spacious capacity. It's designed to keep your items cold for days, making it perfect for extended outdoor adventures or weekend getaways.

With durable construction and multiple carrying options, this cooler bag is a versatile and reliable choice for anyone in need of a high-quality soft cooler.

Features & Description of the RTIC Insulated Soft Cooler Bag

The RTIC Insulated Soft Cooler Bag is available in a 20 can or 30 can size. Both sizes feature a durable and structured design, making this an ideal choice for outdoor adventures. Its top-notch insulation ensures that drinks and food stay cold for extended periods, offering reliable performance.

We love that the RTIC Insulated Cooler bag is equipped with backpack style straps to keep your hands free during excursions. Plus, for a day on the water, this cooler floats. With ample capacity and portability, this cooler bag is designed to meet the needs of any outing or event.

Highlighted by its excellent overall value and insulation capabilities, the RTIC Insulated Soft Cooler Bag excels in keeping items fresh while being convenient to transport. Offering a perfect balance of durability and functionality, this soft cooler bag stands out as an exceptional option for those seeking reliability and high-quality performance during their outdoor activities.

Pros & Cons of the RTIC Insulated Soft Cooler Bag

The RTIC Insulated Soft Cooler Bag has excellent ice retention capabilities, making it suitable for extended outings. It is made of durable materials and comes with a leakproof zipper, ensuring long-lasting use.


  1. The cooler's leakproof zipper prevents any spills or leaks, providing peace of mind during transportation.
  2. 100% waterproof 
  3. Its durability ensures that it can withstand rough handling and outdoor conditions, making it suitable for various activities.
  4. The RTIC Insulated Soft Cooler Bag offers great value for its price point, providing high - quality performance without breaking the bank.


  1. Despite its durability and ice retention capabilities, some users have noted that it may be slightly heavier than similar options on the market.
  2. While the cooler is spacious enough for most needs, those requiring a larger capacity may find other models more suitable.


Best Value: Arctic Zone Titan Deep Freeze Cooler

The Arctic Zone Titan Deep Freeze Cooler is a budget-friendly option that offers great value for money. With its superior cooling capabilities and durable construction, it's a solid choice for those looking for an affordable yet reliable soft cooler.

Features & Description of the Arctic Zone Titan Deep Freeze Cooler

The Arctic Zone Titan Deep Freeze Cooler boasts a generous 30 can capacity, making it suitable for longer outings or gatherings. With an impressive ice retention capability of up to 3 days, this cooler ensures that your beverages and food stay refreshingly cold.

This innovative cooler features a removable hardbody liner and a quick-access flip-open lid. Its spacious front pocket is insulated and external securing bungee provide convenient storage options while on the go. The durable build of the Titan Deep Freeze Cooler, in addition to its leakproof features, makes it a practical and reliable choice for outdoor adventures.

This budget-friendly soft cooler is ideal for those seeking ample space, long-lasting ice retention, and additional storage pockets without compromising on quality.

Pros & Cons of the Arctic Zone Titan Deep Freeze Cooler

After understanding the features and description of the Arctic Zone Titan Deep Freeze Cooler, it's important to weigh its pros and cons before making a decision. Here is a detailed list:


  1. Generous Capacity: With its ample space, this cooler can accommodate a large quantity of drinks and food items, making it ideal for extended outdoor trips or gatherings.
  2. Excellent Insulation: The Titan Deep Freeze Cooler impresses with its ability to keep contents cold throughout the day, ensuring that beverages remain refreshing even in warm weather conditions.
  3. Durable Build: Its sturdy construction ensures longevity, as it can withstand frequent use without showing signs of wear and tear over time.
  4. Spacious Side Pockets: The inclusion of side pockets provides convenient storage for additional items such as utensils, napkins, or small personal belongings.
  5. External Securing Bungee: This feature allows users to secure extra gear on top of the cooler during transportation, adding versatility to its functionality.
  6. Reasonable Price: Despite its impressive features, the Arctic Zone Titan Deep Freeze Cooler is reasonably priced, offering exceptional value for money compared to other options on the market.
  7. Enhanced Portability: This cooler's design includes comfortable handles and adjustable shoulder straps for easy carrying, enhancing its overall portability while on the go.
  8. Suitable for Various Activities: From outdoor adventures to picnics or tailgating events, this cooler caters to a wide range of activities with its versatile design and functionalities.
  9. Low Maintenance Requirements: With minimal upkeep needs, this cooler offers hassle-free usage without requiring extensive care or attention.


  1. Some users have reported issues with discoloration.
  2. Some users have reported that ice retention falls short of their expectations.
  3. The hardbody liner seems fragile to some reviewers.

Best Backpack Cooler: Pelican Backpack Cooler 

The Pelican Backpack Cooler is a top choice for those looking for a versatile and durable soft cooler. With its roll-top closure and spacious interior, this cooler is perfect for all your outdoor adventures.

Features & Description of the Pelican Backpack Cooler

The Pelican Backpack Cooler boasts a rugged, structured design that ensures durability. It features an advanced insulation system that effectively maintains cold temperatures for an extended period, making it ideal for outdoor activities and adventures.

With its roll-top closure and reinforced stitching, this soft cooler guarantees secure storage and reliable ice retention. The spacious main compartment has plenty of storage space for your dry goods while the lower compartment is insulated to hold up to six cans of soda and ice. The dedicated dry goods and insulated cooler portions make this a perfect all-in-one bag.

In addition to its durable build, the Pelican Backpack Cooler is lauded for its practical features such as built-in bottle opener, cup holders, and cushioned strap. Its large capacity makes it versatile for beach outings, boating trips, or sporting events.

Pros & Cons of the Pelican Backpack Cooler


  1. The Pelican Backpack Cooler has a spacious design with plenty of room for storage, making it ideal for longer outings or group gatherings.
  2. It features sturdy and durable construction, ensuring longevity and reliability.
  3. Compression-molded base keeps it upright when you set it down.
  4. Wide roll-top opening for easy access to your gear
  1. The cooler may be heavy and not as portable as other coolers on the market, which might pose challenges during extended carrying periods.
  2. It may not have the same level of ice retention as some other soft coolers in its class, leading to a potential decrease in cooling capabilities over time.
  3. While featuring adjustable shoulder straps for easy carrying, it may not be as flexible in terms of carrying methods compared to other available soft coolers.
  4. The cooler may come with a higher price tag compared to options with similar features, impacting its affordability and value proposition. 

Best Durable Cooler: YETI Hopper Flip 12

The YETI Hopper Flip is known for its exceptional durability, making it perfect for outdoor adventures and rough handling. Its tough and rugged design ensures that it can withstand the demands of any environment, while still providing reliable cooling performance.

Features & Description YETI Hopper Flip 12

The YETI Hopper Flip, known for its exceptional temperature retention and roomy interior, is a top choice for those seeking a reliable soft cooler. Boasting an impenetrable design, this cooler has aced leakproof tests, offering peace of mind during transportation.

Constructed with robust materials and engineering prowess, the Yeti Hopper Flip not only maintains internal temperatures but also exudes durability in every aspect. Whether you're headed to the beach or embarking on a camping trip, this soft cooler ensures your perishables stay fresh without compromise.

While we're looking specifically at the 12 can capacity option, the Hopper Flip line-up also includes 8 can and 18 can options.

With ample space for drinks and snacks while being leak-resistant, it's an ideal companion for outdoor adventures.

Pros & Cons YETI Hopper Flip

The YETI Hopper Flip 12 Soft Cooler offers excellent insulation, keeping contents cold for extended periods. Its robust and waterproof construction ensures durability even in rugged terrain. Below are the pros and cons of the YETI Hopper Flip 12 Soft Cooler.


  1. Outstanding insulation that keeps ice frozen for days, making it ideal for longer trips.
  2. Waterproof and resistant to leaks, ensuring contents stay dry even in challenging conditions.
  3. Compact and lightweight design, allowing for easy portability on outdoor adventures.


  1. Higher price point compared to other soft coolers with similar capacities.
  2. Smaller capacity than some soft coolers available, limiting storage space for larger groups or extended trips. 

Best Versatile Cooler: Iron Flask Soft Cooler Bag 

The Iron Flask Soft Cooler is a versatile option that offers excellent temperature retention and durability. With its leak-proof design and multiple carrying options, it's perfect for outdoor adventures or everyday use.

Features & Description Iron Flask Soft Cooler

The Iron Flask Soft Cooler boasts a spacious 24 can capacity, offering ample storage for food and beverages. Its cushioned strap ensures comfortable carrying, while the built-in cup holders add convenience, allowing you to keep your hands free.

Constructed with durable materials and designed for practicality, the Iron Flask Soft Cooler is an excellent choice for keeping your items cold while providing ease of use during outdoor activities or picnics.

Pros & Cons Iron Flask Soft Cooler


  1. Features a large capacity, perfect for beach days, boating, and sports events.
  2. Rip-resistant and leak-proof.
  3. Equipped with a cushioned strap for comfortable carrying.
  4. Comes with built-in cup holders for added convenience.
  5. Includes a handy bottle opener for easy access to drinks.
  6. Floatable for beach and pool days.


  1. The larger size may be less suitable for everyday carry or short outings.
  2. Limited color options.  

Best Tote Cooler: Hydro Flask Day Escape Soft Insulated Cooler

The Hydro Flask Day Escape Cooler Tote is a stylish and functional option for keeping your drinks and snacks cool on the go. With its spacious interior and durable construction, it's perfect for errands around town, picnics, or a trip to the beach.

Features & Description Hydro Flask Day Escape Cooler Tote

The Hydro Flask Day Escape Cooler Tote boasts a tote-style carrier design with a generous 26-liter capacity, providing ample space for your items. With the ability to hold up to 42 cans, this lightweight and leakproof cooler ensures you can stay refreshed on outings without worrying about leaks.

Its water-tight zipper adds an extra layer of protection, making it ideal for outdoor activities like beach days, boating trips, and soccer games. The durable construction means you can rely on it to keep your refreshments cool while enjoying your favorite outdoor adventures.

Pros & Cons of the Hydro Flask Day Escape Cooler Tote


  1. The insulation and waterproof zippers maintain the tote's interior temperature, keeping items cold and dry, which is essential for outdoor adventures.
  2. The tote's durable and waterproof features make it suitable for beach trips, picnics, and outdoor gatherings, adding versatility to its functionality.
  3. Its design and shape enhance its usability, making it appropriate for a wide range of activities such as grocery shopping or carrying beverages for social events.
  4. Woven loops easily attach Hydro Flask Dry Storage accessories.
  5. The durable construction and quality materials used ensure long - lasting performance and reliability, offering peace of mind during extended outings.


  1. On the other hand, some users may find the larger size of the tote to be bulky for extended carrying periods in certain situations.
  2. Some users were expecting a soft, more malleable material for this cooler.


Best Cooler for Groceries: Igloo Portable Insulated Soft Cooler with Rolling Wheels

The Igloo Soft Cooler with Rolling Wheels is the perfect soft cooler for grocery shopping, with its spacious interior and convenient wheels making it easy to carry all your perishables home on a hot summer day.

Its durable construction and excellent insulation ensure that your groceries stay fresh on the way home from the store.

Features & Description Igloo Portable Soft Cooler

With a large, 40 can capacity, the Igloo Large Portable Soft Cooler offers a telescoping handle for easy maneuverability that can then be stored away for travel. This cooler also features side carry handles for easy lifting.

Constructed with convenience in mind, the Igloo Wheeled Soft Cooler features a large front pocket for storing smaller items. 

Pros & Cons Igloo Portable Soft Cooler


  1. The large, main compartment provides ample space for groceries, making it convenient for shopping trips and picnics.
  2. The wheels make this cooler easy to transport groceries from car to fridge.


  1. This cooler is not constructed to be leak-proof, so if you're looking for a leak-proof cooler then this cooler is not for you.
  2. Many users reported that this cooler did not keep ice as cold as long as they expected. While we recommend this cooler for trips to the store, this may not be the best choice for a full day out in the sun. 

Best Lunch Box Cooler: Carhartt Deluxe Dual Compartment Insulated Lunch Cooler Bag

The Carhartt Deluxe Dual Compartment Insulated Lunch Cooler Bag is a versatile and reliable option for keeping your lunch cool on the go. With its compact size and durable construction, it's perfect for bringing your meal wherever you need to go.

Features & Description of the Carhartt Deluxe Dual Compartment Insulated Lunch Cooler Bag

The Carhartt Insulated Lunch bag is a compact and lightweight option, perfect for packing lunch. With the Carhartt name you know this lunch bag can stand up to daily use. 

This cooler is has a convenient should strap and top handle for easy carrying. It's construction includes a water repellent fabric to help keep its contents from being soggy even when carried on a rainy day.  

With a two insulated compartments, you'll have plenty of space for storing your lunch. This cooler also features a small pocket for utensils or other small goods.

Pros & Cons of the Carhartt Deluxe Insulated Lunch Cooler Bag


  1. Durable design to stand-up to daily use
  2. Multiple compartments can keep food and small goods separate. 
  3. Convenient size to carry what you need without being too large.


  1. Some users found the insulation not up to their expectations. If your lunch will be out in a full day's heat, you may need to find a more insulated hard cooler for your daily lunch box. 

Soft Cooler Accessories and Extras

Soft Cooler Accessories and Extras can enhance the functionality and convenience of your soft cooler. Here are some popular options to consider: 

  1. Ice Pack Inserts: These help maintain a cold temperature inside the cooler without the mess of melting ice.
  2. Shoulder Straps and Handles: Make carrying your soft cooler more comfortable with adjustable shoulder straps or durable handles.
  3. Divider Inserts: Keep items organized and prevent them from shifting around with removable divider inserts.
  4. Bottle Opener Attachment: Some coolers come with built-in bottle openers for added convenience during outdoor activities.
  5. Waterproof Phone Pouch: Protect your phone from water damage while keeping it easily accessible at all times.
  6. Locking Systems: Ensure the security of your items by investing in a soft cooler with a reliable locking mechanism.
  7. MOLLE Attachments: Add extra storage space by attaching compatible MOLLE pouches or accessories to your cooler.
  8. Condensation Liner: Prevent moisture buildup with a condensation liner that helps keep the interior of the cooler dry.
  9. External Pockets: Look for coolers with external pockets for storing small items like keys, utensils, or napkins.
  10. Insulated Cup Holders: Integrated insulated cup holders provide easy access to beverages while keeping them cold.
  11. Tie-Down Points: Secure your cooler during transportation by utilizing tie-down points for added stability. 

Soft Cooler Care and Maintenance Tips

To keep your soft cooler in top condition, follow these care and maintenance tips (always first double-check that these tips are compatible with your the guidelines provided with your particular cooler): 

  1. Clean the interior of the cooler with a sponge, lukewarm water, and dish soap to remove any spills or odors.
  2. Wipe down the exterior and zipper using a mild detergent solution before letting it air dry completely.
  3. Store the cooler in a cool, dry place when not in use to prevent mold and mildew growth.
  4. Do not use harsh chemicals, bleach, or abrasive cleaners on the cooler as they can damage the fabric and insulation.
  5. Periodically inspect the seams, zippers, and handles for any signs of wear or damage and address them promptly.
  6. Avoid overfilling the cooler beyond its recommended capacity to maintain its structural integrity. 


In conclusion, this guide has covered the essential factors to consider when choosing the best soft cooler for various activities. The practical tips and detailed insights provided here empower you to make an informed decision that matches your specific needs.

How will you apply these strategies to enhance your outdoor experiences? By prioritizing these key aspects, you can ensure a significant improvement in cooling efficiency and overall convenience on your adventures.

Explore more options of soft coolers featured within this guide for further customization based on your preferences. Let's elevate our outdoor experiences with the best soft coolers available!


1. Can soft coolers work as well as regular hard ice chests or freezers?

Soft coolers are very effective at keeping things cold with proper insulation—some can even match regular ice chests in performance but are lighter, like convenient daypacks.

2. How much can I expect to pack into a soft cooler?

You can pack quite a bit! Soft coolers come in various sizes from small ones that fit a few pounds of essentials to large models comparable in size to traditional fridges.

3. Do some soft coolers have extra features besides cooling?

Absolutely! Look for innovations in newer models – many now include extra pockets for dry goods or special compartments separate from where you’d put your sleeping bags when camping.